5 Proven Strategies to Maximize ROI on Marketplaces

Shopee, Lazada, and TikTok Shop have transformed how Malaysians shop. But while these platforms offer massive reach, many sellers struggle with shrinking margins, rising ad costs, and intense competition.

The key? Focusing on ROI (Return on Investment) instead of just sales volume. Here are 5 proven strategies to help you maximize profits on marketplaces.

1. Optimise Your Product Listings for Search & Clicks

Your product listing is your storefront window. To stand out:

• Use clear, keyword-rich titles
• Write benefit-focused descriptions
• Upload high-quality images and lifestyle photos
  💡 Pro Tip: A/B test your titles and thumbnails—small changes can increase clicks by 20–30%.

2. Smart Pricing & Promotions

Marketplace shoppers are highly price-sensitive. But slashing prices isn’t always the answer. Instead:

• Use competitor monitoring tools to stay competitive
• Run time-limited promotions (e.g. 11.11, payday sales)
• Offer bundles to increase order value without heavy discounts
  💡 Pro Tip: Test psychological pricing (RM99 instead of RM100) to boost conversions.

3. Invest in Marketplace Ads Strategically

Shopee Ads, Lazada Sponsored Products, and TikTok Shop Ads can drive sales—but only if done right.

• Focus on high-margin or best-selling products
• Allocate budget for retargeting campaigns
• Monitor ROAS weekly and cut underperforming ads
  💡 Pro Tip: Start small, scale what works, and reinvest profits into proven ad sets.

4. Enhance Your Storefront Design

A professional-looking storefront builds trust and keeps customers shopping longer.

• Customize banners to reflect your brand identity
• Feature seasonal promotions clearly
• Ensure mobile-friendly layouts
  💡 Pro Tip: Think of your storefront as a “mini-website”—make it visually appealing and easy to navigate.

5. Prioritise Customer Experience

Repeat customers are more profitable than new ones. Deliver excellent service by:

• Responding to queries within 24 hours
• Offering fast, reliable shipping
• Following up with polite review requests
  💡 Pro Tip: Use chat automation for FAQs to maintain responsiveness without overwhelming your team.

Conclusion

Maximizing ROI on marketplaces isn’t about selling more—it’s about selling smarter. By optimizing listings, pricing strategically, running targeted ads, improving storefronts, and delighting customers, your brand can scale profitably in today’s competitive landscape.

👉 Ready to boost your marketplace ROI?
Let O2O Alliance manage your store and grow your profits.